#1 SuperBrand on Social
Ben & Jerry’s, Coca-Cola and the NFL are all making news this week around social media.
Here’s a look at what you may have missed:
The Best SuperBrand in Social
Here’s a closer look at Coca-Cola’s massive social media presence, and its strategies around growth and engagement. Search Engine Journal.
Ben & Jerry’s Social Media Hub
The popular ice cream company is launching an interactive social media hub for fans, as a way to recruit more advocates. MarketingWeek.
NFL Teams Winning Social
Here are some of the NFL teams, and players, who are winning big in social media. SB Nation.
Yahoo Buying Tumblr
Yahoo agrees to spend $1.1 billion in cash for Tumblr, in an attempt to give the company more appeal to young people. New York Times.
The Rise of Social Salespeople
A new report shows 72.6% of salespeople who used social media outperformed those who didn’t. In terms of exceeding sales quota, social media users were 23% more successful than their non-social media peers. Forbes.
Seniors Going Social
The 74-plus demographic is the fastest-growing social media demographic, with 11% of Facebook users being seniors. This article takes a look at how brands are beginning to connect socially to seniors. Forbes.