5 Spring Cleaning Tips For Your Social Media Closet
Happy first day of spring! I hope the sun is shining, the flowers are blooming and you’re getting that spring cleaning out of the way — both at your house, in the office… and on your social media platforms.
Here are 5 ideas to help save you time, energy and headaches and to cut through the clutter, which is ironically similar to cleaning out a closet:
1) Look Inside Your Closet
If you’re the one managing your company’s social media presence, you have a lot of accounts to keep track of: Facebook, Twitter, LinkedIn, Path, Tumblr, Pinterest, Google+, Instagram, YouTube, your company blog… the list goes on and on. Studies show it takes 32 hours per month for midsize companies to handle *one* social media platform.
The more social networks you manage, the more “noise” that comes with it — but is there any real value to all the pollution?
Take a look at everything you have in your closet — all of your social networks — and decide what your must-have items are for this year. Is it your facebook community? Your twitter followers? Make that decision.
2) Toss What You Don’t Need
Now that you have your priority communities better defined, it’s time to throw out what you don’t need. If your company has 10 followers on Google+, for example, it may not be the most effective way to spend your time. You may want to spend less time figuring out what to post on Google+ and focus instead on facebook. With twitter, it’s ok to not follow everyone back, and to unfollow people or brands that aren’t adding value to the conversation. If you’re going to do a full spring cleaning and unfollow people in bulk, programs such as JustUnfollow do just that. However, be careful that you’re not unfollowing the wrong person, because these programs also allow users to see who has unfollowed them. That said, it may not be wise to unfollow an influencer that is valuable to your company, your boss… or your mom, for that matter.
3) Sort Your Clothes into Piles
It’s now time to consolidate. There are a few ways to do this:
-Create RSS feeds: This removes the stress of having every single article you should be monitoring sent to your inbox. With the elimination of Google Reader, both Feedly and Pulse are good. Another great way is to eliminate the RSS feed altogether, and get your articles through Facebook. You can go through and “like” publications and then select “get notifications.” That way, you’re informed every time a new article is posted. You’ll see articles faster this way, and it’s right in one place, on Facebook.
-Create lists: for both facebook and Twitter. You’ll be able to keep track of the people and brands you identify are important for your company to follow — and then ignore the rest. It’s a big time saver. With that said, creating lists isn’t enough. You want to make sure you have a Twitter dashboard like HootSuite or TweetDeck to narrow the conversation.
4) Start Hanging Up Your Clothes
Variety is the spice of social media. Do you have infographics, interesting articles, fun visuals, questions, etc. you want to post? Pro tip: Having a social media calendar helps you further organize what you want to post, and when. Be sure to highlight any big campaigns you have coming up, any holidays, or any bigger projects so you can plan in advance.
Then, organize your social media platforms into one place, and start scheduling your posts. That way you can be doing other things while things are getting posted.
Here are some tools to check out:
-Sprout Social, Nimble, and Hootsuite all aggregate information from several accounts to help you keep track of personal, business and client accounts.
-For twitter, Tweetdeck lets you monitor several twitter accounts at one time. Twitspark is great for businesses, as it’s more focused on support and customer engagement.
-Crowdbooster is awesome, because it tells you the best time to post to get the most engagement from your audience, and it also reminds you when you haven’t responded to a comment.
-Facebook now also has a tool that allows you schedule your posts to your fan page. You just set the date and time, and voila! Done and done.
5) Overwhelmed with Spring Cleaning?
If all else fails, and you just need some time away from social media to actually get some work done, try turning it off completely.
Since all of your posts are now scheduled, it should be a piece of cake for you to get work done.
With the start of spring, why not make a goal to cut through your company’s social media clutter? It’s a great way to save you and your company time and money, and allow you to focus on the communities you find most important to your brand.
What other tools or tips do you have for cleaning up your company’s social media closet? Share them in the comments below.