Getting Lucky on Facebook: 5 Tips to Get More Shares and Likes
Marketing with facebook can be the quickest and cheapest way to promote your company, your brand, or yourself as an individual — but there is no surefire formula on how to make a post go viral. A lot of times, it’s a mixture of a unique idea, good timing and a whole lot of luck. As a very young startup in the early stages of building its brand, Sumazi experienced a little bit of that luck recently on a mini-profile on Jon Favreau, President Obama’s chief speechwriter. Within minutes of posting, the photo started going viral. This post hit an 86 percent virality with 234 shares, 300 likes (and counting), nearly 3,000 engaged users — all of which resulted in a significant spike in the number of sign-ups to Sumazi.com. It was the most-talked about post our fan page has ever seen.
So what did we do? Here are 5 things that worked for us:
#1 Tell the Story That Hasn’t Been Told
We approached an important topic with a very different angle — one that wasn’t being told by anyone else. In this case, we talked about an interesting and inspiring story that many people didn’t know about. With this post, we found an idea that talks about the person behind President Obama who is helping lead to his success.
#2 Keep it Short, but Sweet
“Keep it simple, stupid.” A high school teacher used to have this written on the chalkboard in math class every day. It’s true with math, and for anything, really: If you want to get the best results, you have to break things down into something simple and understandable. Our idea had just four bullet points, and we used the status update on Facebook to give more details.
#3 Make it Visual
We’ve found that Facebook posts that include photos receive the most comments or likes. We used an 1176 x 600 pixel horizontal image of Favreau with space on each side so we could include our bullet points of text. We then highlighted the image on facebook, so it would take up the entire screen. You can click on the star to highlight a post.
#4 Don’t Miss the Boat
Timing is key. We ran this profile the day after President Obama was re-elected to office. We ran it at 10:30 a.m. our time, which we’ve found is the best time for us to post to social networking sites. I’d recommend checking out Crowdbooster to help you determine which day and time works best for you.
#5 Share, Share, Share
It’s one thing to have one person post it; but if you want people to see it, it’s very helpful when your community helps to kick off the sharing. We did the following:
- Our team shared the post from Sumazi’s fan page. We then liked each other’s posts, which pushed them up in the news feed.
- We shared it with relevant people we knew would be interested in reading about it.
- We shared it on the walls of groups where we’re members (and noticed a lot of likes this way.)
- We commented on relevant Quora posts, linking our response to the photo on our fanpage. We also found relevant news articles, and commented below the story.
What have you seen work successfully? We’d love to hear your ideas in the comments below.