Social Media is Growing Up
Social Media Must-Reads For Businesses (2/18-24)
Do you know where the term “social media” comes from? Or who was the first person to use it? This week’s Social Media Must-Reads for Businesses shows how far social media has come over the past few years.
Here’s what you may have missed last week:
Tricks From the Big Boys
“Customers who engage with companies over social media spend 20 percent to 40 percent more money with those companies than other customers.” New York Times.
Back to Its Roots
This article talks about where the terms “social media” and “social business” come from, and who were the first people to use it. Harvard Business Review.
Why CEOs Are Skipping Social
There’s plenty of attention for employees who use social, but hardly any for their bosses. This article looks at why less than 8 percent of CEOs have a Facebook account. The Business Review.
Social Media Driving Business Campaigns
A new study shows nearly 80 percent of marketers plan to use social media data in their marketing efforts this year. Dazeinfo.
A Pointless Social Media Policy
This article shows how social media policies are not always black and white. Harvard Business Review.