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Posted by on May 6, 2013 in Social Media Must-Reads | 0 comments

Understanding Your Community

Understanding Your Community

One of the keys to having an engaged community is understanding your audience. This week’s social media must-reads for businesses talks about how to use Facebook’s EdgeRank algorithm to your brand’s advantage.

Here’s a recap of the top social media news you may have missed last week:

Anatomy of a Fan
96% of fans will never visit your brand’s site twice. These infographics explain the anatomy of a Facebook fan, and how to use EdgeRank to your advantage. Social Media Today.

7 Ways To Improve Engagement
Here are some great tips on how to improve your company’s social presence and encourage people-to-people interaction. Social Media Examiner.

Going Mobile
Nearly one-third of Facebook’s advertising revenue comes from mobile platforms. Here’s why it may make more sense to advertise on Facebook. Techcrunch.

Shift From Social to Digital
This article takes a look at how brands such as Starbucks and Sephora are moving beyond social toward a digital lifestyle. Brian Solis.

Instagram Now Allowing Tags
Instagram is now allowing users tag people in photos. Here’s a look at what this means for brands. Socialfresh.

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