Understanding Your Community
One of the keys to having an engaged community is understanding your audience. This week’s social media must-reads for businesses talks about how to use Facebook’s EdgeRank algorithm to your brand’s advantage.
Here’s a recap of the top social media news you may have missed last week:
Anatomy of a Fan
96% of fans will never visit your brand’s site twice. These infographics explain the anatomy of a Facebook fan, and how to use EdgeRank to your advantage. Social Media Today.
7 Ways To Improve Engagement
Here are some great tips on how to improve your company’s social presence and encourage people-to-people interaction. Social Media Examiner.
Nearly one-third of Facebook’s advertising revenue comes from mobile platforms. Here’s why it may make more sense to advertise on Facebook. Techcrunch.
Shift From Social to Digital
This article takes a look at how brands such as Starbucks and Sephora are moving beyond social toward a digital lifestyle. Brian Solis.
Instagram Now Allowing Tags
Instagram is now allowing users tag people in photos. Here’s a look at what this means for brands. Socialfresh.